Tuesday, February 25, 2020

Marketing research Essay Example | Topics and Well Written Essays - 2750 words

Marketing research - Essay Example the marketing feedback progression, marketing research offers decision makers with information on the usefulness of the existing marketing strategies and provide comprehension of the required modifications. Second, marketing research is the most important instrument for discovering new opportunities in the marketplace. Research plays a significant role in the development of marketing strategies for all kinds of organizations. Similarly, marketing research is essential for recognizing the target market for a product or service along with the effectiveness of pricing strategy, promotional activities and distribution of the products and services. Thus, marketers should consider marketing research an essential tool for effective marketing. Businesses, in the cotemporary world, are very different from those of the past. Business today is far more aggressive in their search of success. With the development of the Internet, competitiveness has gone global. A business that wants to continue to be competitive and be successful will need to understand the products and services that their target market needs and desires. This kind of information can only be obtained from marketing research. Not only will they need to understand what products and services should be introduced in the market, but also the success of their existing products and services. Information regarding what the company is doing right and what it could use to make their products and services better is fundamental to a business’ success. Therefore, it is only with the accurate information that companies can develop their marketing strategies or adjust the existing ones (Pride & Ferrell 2007). Philip Kotler (2006) defined marketing as â€Å"a social and managerial process by which individuals and groups obtain what they need and want through developing, providing, and exchanging products and services of value with others. It is the process of planning and performing, pricing, promotion, and delivery of

Sunday, February 9, 2020

Issue Paper (Global warming) Essay Example | Topics and Well Written Essays - 1000 words

Issue Paper (Global warming) - Essay Example might be increases in the concentrations of unhealthy drinking water and air pollutions, changes in the rainfall patterns and other extreme events could lead to the spreading of some diseases. The effects of global warming may be summarized as follows, Heat waves always lead to cases of stroke and dehydration in our bodies and they form most of weather-related deaths. The menace of heat wave mostly affects the young, old adults and the poor more than it does to the able in the society (Leal 30). The rate and the magnitude of excessive events of precipitation are anticipated to increase in some specific locations as it happens in the harshness of tropical storms. The extreme events may lead to injuries and some extend deaths of the loved ones in the community (Scherer 45). The most vulnerable aspect to this type of climate condition is also the young, the old and those people with some medical conditions together with the poor in the society. There are also indirect effects of the condition to human life that may include the reduction in the availability of fresh water, interruptions of communication and transport networks. There might also be an increase in stomach and intestinal illnesses among the people affected and cases of mental health impacts like depression and post-traumatic disorders (Svensson 50). Changes that happen to the climate may accelerate the spread of some diseases. The disease-causing agents that are known as pathogens are transmittable through water, food, animals and insects too. Climate change affects these transmitters in one way or the other thus affecting an individuals life directly or indirectly (Scherer 78). An increase in temperature leads to increased cases of bacteria that are related to food poisoning because temperature accelerates the growth of bacteria. The resulting diseases may bring about gastrointestinal distress and in extreme cases death. Heavy downfalls and flooding may lead to overflows from sewage lines and